About Company

🏢 About Be Village Inc.

🌿 Who We Are

Be Village Inc. is a hospitality and tourism company based in Otari Village, Nagano, Japan, dedicated to creating comfortable, inspiring, and authentic travel experiences for visitors from around the world.
We operate a range of services in the Hakuba and Otari areas — including Hakuba Rent A Car, partnerships with local lodges and hotels, and the upcoming café, wellness, and guided tour programs.

Our vision is to build a “village of experiences,” where travelers can drive, stay, relax, and explore Japan’s natural beauty and culture in one seamless journey.

🚗 Our Core Business: Hakuba Rent A Car

Hakuba Rent A Car, operated by Be Village Inc., is a proud franchise member of Nico Nico Rent a Car, one of Japan’s most trusted nationwide rental car brands.
This partnership ensures a safe, simple, and reliable rental experience, backed by professional support and comprehensive insurance coverage.

Why Choose Hakuba Rent A Car (Nico Nico Franchise):

• ✅ Simple Booking Process – Smooth, fast, and easy procedures (about 3 minutes)
• 🛡 Full Insurance Coverage – Standard protection plans included
• 🚙 All 4WD Vehicles – Perfect for mountain and snow conditions
• 💬 English-Speaking Staff – Stress-free communication for foreign visitors
• 🧭 Reliable Support System – National network ensures quick response for any emergency
• 📍 Convenient Location – Near Hakuba Norikura Ski Resort & bus terminal

Through our Nico Nico partnership, we combine local hospitality with nationwide Japanese reliability, offering the best of both worlds for travelers in Hakuba.

🏨 Lodging Partnerships

Be Village works closely with trusted local lodges and hotels in the Hakuba and Otari areas to provide high-quality accommodation options for every season.
Guests who book both car rental + lodging packages enjoy special discounts and local experiences.

Highlights:

• Cozy mountain lodges & family-run hotels
• Convenient access to Hakuba Norikura & Tsugaike ski areas
• English-friendly booking assistance
• Optional bundle with tours and activities

☕ Café & Community Lounge

Our upcoming café will be a warm, welcoming space for travelers to rest before or after their drives.
It will serve locally roasted coffee, light meals, and desserts, and act as a small community hub for guests, locals, and remote workers.

“A place to rest, meet, and share stories of Hakuba.”

💆‍♀️ Massage & Wellness

We plan to offer massage and relaxation services to help travelers recover after skiing or hiking.
Our wellness programs will feature Japanese-style bodywork, aromatherapy, and holistic treatments — designed to help guests unwind deeply in a peaceful setting.

🗻 Guided Tours & Experiences

Be Village is also developing small-group guided tours that connect travelers with Japan’s culture, cuisine, and nature.
Our guides will offer authentic, English-friendly experiences that go beyond typical sightseeing.

Example Tours:

• 🐵 Snow Monkey Tour (Jigokudani, Nagano) – Visit the famous hot spring–bathing monkeys
• 🍣 Sea of Japan Sushi Tour – Enjoy freshly caught seafood at Niigata and Itoigawa ports
• 🏔 Mountain & Cultural Tours – Explore alpine trails, shrines, and traditional villages

These tours are designed to bring guests closer to the heart of Japan — its people, food, and natural landscapes.

🌏 Our Vision

At Be Village, we aim to create a connected travel ecosystem that blends modern convenience with local warmth.
From car rentals to accommodations, café, and tours, we want every part of the journey to feel personal, safe, and memorable.

We believe in:

• 🧭 Safety & Reliability – Backed by Nico Nico’s trusted national system
• 🌿 Sustainability & Local Collaboration – Working with community partners
• 💬 Communication & Accessibility – English-friendly support for all travelers
• 💖 Hospitality from the Heart – Sharing the warmth of Japanese “Omotenashi”

🏔 Our Mission

To connect people, nature, and culture —
creating a “village” where travelers can feel at home in Japan.

📍 Company Information

💬 Message from the CEO

“At Be Village, we want every traveler to feel not just welcomed, but truly connected.
Through our partnership with Nico Nico Rent a Car, we provide reliability and peace of mind that meet Japan’s highest standards.
Whether you’re exploring snow-covered mountains, tasting fresh sushi by the sea, or relaxing with a warm cup of coffee —
our mission is to make your time in Hakuba unforgettable.”
— Makoto Wakita, CEO

🪄 Our Motto

“Be Here. Be Relaxed. Be Village.”