Be Village Inc. is a hospitality and tourism company based in Nagano, Japan. We operate car rental services across the northern Nagano region — including Omachi Rent a Car, Hakuba Rent a Car, and Matsumoto Rent a Car — serving domestic and international visitors in the Omachi, Hakuba, Otari, and Matsumoto areas throughout the year.

The Omachi area sits at the gateway to some of Japan's most spectacular alpine scenery — the Kurobe Dam, the Tateyama Kurobe Alpine Route, and the rugged peaks of the Northern Alps. A rental car is the best way to explore these landscapes on your own terms. Our mission is to make that journey as smooth and memorable as possible.

Beyond car rentals, Be Village partners with local lodges and hotels, and is developing café, wellness, and guided tour services — building a warm network of local hospitality where every traveler feels at home in the mountains of Nagano.